Brand Guidelines
Complete brand guidelines for Powersports Engineering including logos, colors, typography, and usage guidelines for consistent brand representation.
Logo Assets
Primary Logos
Dark Background Versions
Color Palette
Primary Colors
Neutral Colors
Typography
SAMPLE HEADING
Chakra Petch Bold
Font Weight: 500, Text Transform: Uppercase
Usage: H1, hero titles, main headings
SECTION TITLE
Chakra Petch Medium
Font Weight: 500, Text Transform: Uppercase
Usage: H2, section titles, subheadings
This is sample body text demonstrating our readable typography for standard content, paragraphs, and general text blocks throughout the site.
Atkinson Hyperlegible
Font Weight: 400, Line Height: 1.6
Usage: Standard body text, paragraphs, descriptions
€495.00
DM Mono
Font Weight: 400, Monospace
Usage: Prices, codes, technical specifications
Usage Guidelines
✓ Logo Usage - DO
- Use appropriate version for background color
- Maintain clear space around logo (minimum logo height)
- Scale proportionally to maintain aspect ratio
- Use SVG format for web applications when possible
- Use PNG for high-resolution print applications
- Ensure adequate contrast with background
✗ Logo Usage - DON'T
- Stretch, distort, or change proportions
- Change colors or apply color treatments
- Add effects, shadows, or gradients
- Place on backgrounds without sufficient contrast
- Use low-resolution or pixelated versions
- Rotate or apply transformations
✓ Color Usage - DO
- Use mint green (#6bffb5) as primary accent color
- Pair with dark grays for optimal text contrast
- Ensure WCAG AA compliance for accessibility
- Use monochrome logos when brand colors aren't appropriate
- Test colors across different devices and screens
✗ Color Usage - DON'T
- Use brand colors for body text (poor readability)
- Create new color variations or tints
- Use mint green on white backgrounds for text
- Override brand colors in marketing materials
- Use colors that don't meet accessibility standards
Need Brand Assets?
For additional brand assets, custom applications, or questions about brand usage, please contact our team.
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