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Brand Guidelines

Complete brand guidelines for Powersports Engineering including logos, colors, typography, and usage guidelines for consistent brand representation.

Logo Assets

Primary Logos

PSE Square Main Logo

Square Main Logo

Use for social media, favicons, and square applications

PSE Full Main Logo

Full Main Logo

Primary horizontal logo for headers, letterheads

Dark Background Versions

PSE Square Inverted Logo

Square Inverted

For dark backgrounds and inverted applications

PSE Full Inverted Logo

Full Inverted

Horizontal logo for dark backgrounds

Monochrome Versions

PSE Black on White Logo

Black on White

For single-color printing and applications

PSE White on Black Logo

White on Black

For dark backgrounds and reverse applications

Color Palette

Primary Colors

PSE Primary Mint

#6bffb5

RGB: 107, 255, 181

Primary brand color, buttons, CTAs, highlights

PSE Primary Dark

#4fd49c

RGB: 79, 212, 156

Hover states, darker accent, interactive elements

PSE Primary Light

#9fffd1

RGB: 159, 255, 209

Light backgrounds, subtle highlights, soft accents

Neutral Colors

PSE Dark Bold

#111827

RGB: 17, 24, 39

Headings, primary text, high emphasis content

PSE Dark Gray

#1f2937

RGB: 31, 41, 55

Body text, secondary content, dark elements

PSE Accent Gray

#374151

RGB: 55, 65, 81

Secondary text, subtle elements, borders

Typography

SAMPLE HEADING

Chakra Petch Bold

Font Weight: 500, Text Transform: Uppercase

Usage: H1, hero titles, main headings

SECTION TITLE

Chakra Petch Medium

Font Weight: 500, Text Transform: Uppercase

Usage: H2, section titles, subheadings

This is sample body text demonstrating our readable typography for standard content, paragraphs, and general text blocks throughout the site.

Atkinson Hyperlegible

Font Weight: 400, Line Height: 1.6

Usage: Standard body text, paragraphs, descriptions

€495.00

DM Mono

Font Weight: 400, Monospace

Usage: Prices, codes, technical specifications

Usage Guidelines

✓ Logo Usage - DO

  • Use appropriate version for background color
  • Maintain clear space around logo (minimum logo height)
  • Scale proportionally to maintain aspect ratio
  • Use SVG format for web applications when possible
  • Use PNG for high-resolution print applications
  • Ensure adequate contrast with background

✗ Logo Usage - DON'T

  • Stretch, distort, or change proportions
  • Change colors or apply color treatments
  • Add effects, shadows, or gradients
  • Place on backgrounds without sufficient contrast
  • Use low-resolution or pixelated versions
  • Rotate or apply transformations

✓ Color Usage - DO

  • Use mint green (#6bffb5) as primary accent color
  • Pair with dark grays for optimal text contrast
  • Ensure WCAG AA compliance for accessibility
  • Use monochrome logos when brand colors aren't appropriate
  • Test colors across different devices and screens

✗ Color Usage - DON'T

  • Use brand colors for body text (poor readability)
  • Create new color variations or tints
  • Use mint green on white backgrounds for text
  • Override brand colors in marketing materials
  • Use colors that don't meet accessibility standards

Need Brand Assets?

For additional brand assets, custom applications, or questions about brand usage, please contact our team.

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