About

Powersports Engineering (PSE) was born out of frustration with the slow, the sloppy, and the safe. We’re a small, sharp, and slightly dangerous outfit building powersports products that punch above their weight — because we’re done with cookie-cutter accessories and white-labeled plastic trash.

We’re Swedish — and no, not the northern-lights-and-moose version. We’re from the same country that gave the world dynamite, ball bearings, and Tetra Pak. Real engineering, real function, real impact. That’s what we do.

Built for Riders, by Riders

We’ve got 20+ years of collective experience in powersports, product design, and engineering — and we still ride, wrench, and break shit on the weekends. Everything we design starts with a need: it has to work, it has to last, and it has to look so good it hurts.

We don’t just slap our logo on catalog junk. We build our products from scratch, test them like maniacs, and only release what we’d mount on our own machines. Because at the end of the day, we don’t sell gear we don’t believe in. And we sure as hell don’t apologize for caring more than most.

No Meetings, No Middlemen, No Bullshit

We’re lean. We’re fast. We’re in control of our entire process—from idea to finished product.

There’s no marketing department here. No investors breathing down our necks.

Just a tight crew making real decisions for real riders.

Global Reach, Swedish Core

We design in Sweden and ship worldwide. No drama, no delays.

Our standards don’t change depending on the market — we just do things right from the start.

If you want fluff, go buy something with a flashy box and a fake badge.

If you want performance that actually performs — welcome to PSE.

What We’re About

• Function over fashion.

• Design with teeth.

• Products that actually solve problems.

• And a no-compromise attitude that’s allergic to mediocrity.

You won’t find buzzwords here.

You won’t find stock photography of smiling riders in a meadow.

You’ll find gear that works like hell and doesn’t flinch under pressure.

We don’t expect everyone to get it.

That’s fine — we’re not building for everyone.

But if you do get it?

Then you’ve just found your new favorite brand.